Raw, which marks Vijay's first collaboration with Nelson, is an action-thriller that revolves around what happens when a 'soldier' finds himself in the middle of an attack on a mall. Raw with its quirky story and 'massy' action sequences had the potential to be a gamechanger for Vijay but it'll end up being a missed opportunity. He returned with Master, which proved to be a 'disaster'. He tried to conquer this market with Puli but things didn't go as planned. Raw isn't the first Vijay movie to sink without a trace in Hindi. It was, however, the clash with KGF Chapter 2 that proved to be its undoing as the first part of the franchise did well at the box office when it hit the screens in 2018. Pooja Hegde, who plays the leading lady opposite 'Thalapathy', isn't perceived to be an A-lister in the Hindi belt. Moreover, unlike Prabhas and Allu Arjun, Vijay does not really have a market in the North Indian states. The lacklustre response to Raw isn't too surprising as it wasn't promoted properly. If this is indeed the case, it will fail to cross the Rs 1 crore-mark in three days. Its collection is likely to be around Rs 10 lakh, according to initial estimates. Raw found virtually no takers in the Hindi belt on its third day as KGF 2 proved to be the undisputed choice of the masses. It witnessed a huge drop on April 14, netting a negligible Rs 15 lakh as it wasn't able to hold its own against the Yash-starrer KGF Chapter 2. So, was Raw able to redeem itself on its first Friday? Here is the full report. The film collected merely Rs 50 lakh on the opening day, failing to create a buzz among fans. Raw, the Hindi version of Vijay's Tamil movie Beast, has failed to make an impact at the box office.
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